Introduction: Theory, Method, and Praxis of Social Change
This introductory chapter sets the key concepts to be covered in the book, offering a map for theorizing the role of communication and the relationship between communication and social change. It lays out a framework to be explored throughout the book, setting up the key concepts and the ways in which these concepts are weaved into the methods and practices of social change communication.
KeywordsSocial change Communication Theory Method Power Narrative
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