The Rise, Fall and Rise of ISIS Media, 2017–2018
In this chapter, al-Lami, who heads the Jihadist Media Monitoring Team at the BBC in London, examines the shift in ISIS’s social media messaging between 2016 and the present day. Al-Lami claims that although ISIS’s media operation was negatively impacted by the group’s loss of its so-called caliphate in 2017, it did not leave a lasting effect on the group’s online image. The group has been slowly recovering from their loss with a concerted effort to return to popular social media platforms such as Telegram, Twitter, Facebook, YouTube, Tumblr and Instagram. Al-Lami explains the difficulties experienced by ISIS on the various platforms, while providing an analysis of the group’s current media output and what it is trying to do to maintain its brand and win recruits.