The Economic Effects of City Center 100-Yen Circuit Bus

  • Saburo SaitoEmail author
  • Kosuke Yamashiro
Part of the New Frontiers in Regional Science: Asian Perspectives book series (NFRSASIPER, volume 19)


NNR (Nishi-Nippon Railroad Co., Ltd.) introduced the city center 100-yen (1-dollar) circuit bus in Fukuoka City, Japan, in July 1999. NNR first announced that it was an experiment until March 2000, while it could be continued as a business after the experiment period if its operation record would pass the given criteria of profitability. Surprisingly, during the past 8 months, the city center 100-yen bus has attracted over 1.8 times as many customers as before. NNR has decided to keep on running the city center 100-yen bus as a business from April 2000. The purpose of this paper is to estimate the economic effect of the city center 100-yen bus at city center retail environment of Fukuoka City based on data obtained from surveys on consumer’s shop-around behavior conducted in March 2000.


100-yen bus Circuit bus Kaiyu Shop-around behavior Economic effect Fukuoka City NNR City center One dollar 


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Copyright information

© Springer Nature Singapore Pte Ltd. 2018

Authors and Affiliations

  1. 1.Faculty of EconomicsFukuoka UniversityFukuokaJapan
  2. 2.Fukuoka University Institute of Quantitative Behavioral Informatics for City and Space Economy (FQBIC)FukuokaJapan
  3. 3.Department of Business and EconomicsNippon Bunri UniversityOita CityJapan

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