Advertisement

The Innovation Strategy

  • Sriram Birudavolu
  • Biswajit Nag
Chapter

Abstract

This chapter prescribes the essential ingredients required for formulating an effective ICT-based innovation strategy. This is based on indepth research, literature survey, industry experience, and evaluation of business trends. It presents a framework based on open innovation, the quadruple helix model, and powered by ICT. A few key, indicative metrics and process/guidelines are also presented.

Keywords

Focus Niche Domain knowledge Walmart Leftyslefthanded Market gaps Product viability Channels Business model canvas Pivoting Lean startup model Connectivity TOGAF Startup Telco Amazon NASA Apple Inessentials Wastage Redundancies Frameworks Architecture Open innovation GII—Global Innovation Index Staqu InsideView Tracxn Competition Ideation Revenue sharing KDDI Airtel Digital innovation WEF World Economic Forum Platform MDS LUCY Razer Transformation programs Legacy systems Digital services Rating the forums Global footprint Harmonizing Competitive intensity Customer centricity Ecosystem Traction gap framework MVP MVC IPR MVT Innovation matrix 

References

  1. Afuah, Allan, Innovation Management: Strategies, Implementation and Profits, 2003, Oxford University Press, ISBN: 0195142306, 9781621984726, 1621984729.Google Scholar
  2. AirTel Open Network. (2016). Retrieved from www.airtel.in/opennetwork.
  3. Bigliardi, B., Dormio, A. I., & Galati, F. (2012). The Adoption of Open Innovation within the Telecommunication Industry. European Journal of Innovation Management, 15(1), 27–54.CrossRefGoogle Scholar
  4. Birudavolu, S. (2015). Open Innovation in ICT: An Empirical Assessment of Global Telecommunications Services. Unpublished thesis submitted for PhD at Indian Institute of Foreign Trade, New Delhi.Google Scholar
  5. Birudavolu, S., & Nag, B. (2015a, February). Attributes of Open Innovation ICT Forums, International Journal in Management and Social Science, International Journals of Multi-Dimensional Research. Retrieved from http://ijmr.net.in.
  6. Birudavolu, S., & Nag, B. (2015b, March). The Digital Services Landscape: An Empirical Study of Open Innovation ICT Forums, International Journal of Multidisciplinary Research. Retrieved from http://www.ijmra.us.
  7. Birudavolu, S., Nag, B., & Wali, O. (2016). Open Innovation in ICT Services for Quadruple Helix Model. Proceedings of the International Conference on Internet of things and Cloud Computing – ICC ‘16, 2016, Article 33, ACM Conference, Cambridge, United Kingdom.Google Scholar
  8. Chesbrough, H. (2003). Open Innovation: The New Imperative for Creating and Profiting from Technology. Boston, MA: Harvard Business School Press.Google Scholar
  9. Chesbrough, H. (2006). Open Business Models: How to Thrive in the New Innovation Landscape. Boston, MA: Harvard Business School Press.Google Scholar
  10. Christensen, C. (1997). The Innovator’s Dilemma: When New Technologies Cause Great Firms to Fail. Harvard Business School Press.Google Scholar
  11. Christensen, C. M., & Raynor, M. (2003, October). The Innovator’s Solution: Creating and Sustaining Successful Growth. Boston, MA: Harvard Business School Press.Google Scholar
  12. Dahlander, L., & Gann, D. M. (2010, July). How Open Is Innovation? Research Policy, 39(6), 699–709.  https://doi.org/10.1016/j.respol.2010.01.013.CrossRefGoogle Scholar
  13. Elmquist, M., Fredberg, T., & Ollila, S. (2009). Exploring the Field of Open Innovation. European Journal of Innovation Management, 12(3), 326–345.CrossRefGoogle Scholar
  14. Erkens, M., Wosch, S., Luttgens, D., and Piller, F. (2013). Measuring Open Innovation – 3 Key Principles to Improve Your Innovation Measurement Practices. Retrieved April 15, 2015, from www.innovationmanagement.se/2013/06/14/measuring-open-innovation-3-key-principles-to-improve-your-innovation-measurement-practices-part-1/.
  15. Firican, G. (2017, February 8). The 10 V’s of Big Data, TDWI—Transforming Data With Intelligence. Retrieved from https://tdwi.org/articles/2017/02/08/10-vs-of-big-data.aspx.
  16. Johnson, G., & Kevin, S. (2002). Exploring Corporate Strategy: Text and Cases (6th ed.). Prentice Hall of India.Google Scholar
  17. LUCY. (2018). Sustainable Environmental Monitoring Platform. Retrieved from www.thinkphi.com/lucy.
  18. NDTV. (2018, February 27). To Bring In-Flight Data Connectivity, Airtel Joins Global Consortium. Retrieved from https://www.ndtv.com/business/to-bring-in-flight-data-connectivity-airtel-joins-global-consortium-1817523.
  19. Nesse, P. J. (2009). Open Service Innovation in Telecom Industry—Case Study of Partnership Models Enabling 3rd Party Development of Novel Mobile Services. Telenor Research & Innovation, Service Innovation Group.Google Scholar
  20. OpenCompute Project. (n.d.). Retrieved from www.opencompute.org.
  21. Pelz, D. C. (1978). Some Expanded Perspectives on Use of Social Science in Public Policy. In M. Yinger & S. Cutler (Eds.), Major Social Issues: A Multidisciplinary View (pp. 346–357). New York: Free Press.Google Scholar
  22. Pirenne, V. (2017, July 25). The Innovation Matrix – A tool to define the Innovation Strategy that best fits your company, The Board of Innovation. Retrieved from https://www.boardofinnovation.com/blog/2017/07/25/innovation-matrix-tool-to-define-your-innovation-strategy/.
  23. Prahalad, C. K. and Ramaswamy, V. (2004). The Future of Competition: Co-Creating Unique Value With Customers. Harvard Business School Press, ISBN-10: 1578519535; ISBN-13: 978-1578519538.Google Scholar
  24. Ramaswamy, V., & Gouillart, F. (2010). The Power of Co-Creation. Simon and Schuster, ISBN: 9781439181041.Google Scholar
  25. Telecom Drive, July 10 2017, Digital Transformation: Airtel Presents ‘Project Next’ – its Digital Innovation Program, http://telecomdrive.com/digital-transformation-airtel-presents-project-next-digital-innovation-program/.
  26. Telecom Infrastructure Project. (n.d.). Retrieved from www.tip.org.
  27. WEF. (2017). Digital Transformation Initiative Telecommunications Industry Whitepaper, World Economic Forum. Retrieved from https://www.accenture.com/t20170411T115809Z__w__/us-en/_acnmedia/Accenture/Conversion-Assets/WEF/PDF/Accenture-Telecommunications-Industry.pdf.
  28. West, J., & Gallagher, S. (2006). Patterns of Open Innovation in Open Source Software. In H. Chesbrough, W. Vanhaverbeke, & J. West (Eds.), Open Innovation: Researching a New Paradigm (pp. 82–106). Oxford: Oxford University Press.Google Scholar
  29. Wildcat Ventures. (2017). The Traction Gap Framework. Retrieved from http://wildcat.vc/wp-content/uploads/2017/09/Traction-Gap-Framework-9.14.17.pdf.
  30. Yahoo Finance, Razer. (2018). Retrieved from https://finance.yahoo.com/quote/1337.HK?p=1337.HK.

Copyright information

© The Author(s) 2019

Authors and Affiliations

  • Sriram Birudavolu
    • 1
  • Biswajit Nag
    • 2
  1. 1.Sr. Vice President - Information SciencesT-Hub FoundationHyderabadIndia
  2. 2.Indian Institute of Foreign TradeNew DelhiIndia

Personalised recommendations