Advertisement

Bangladeshi Banking Innovations: A Case Study on Mobile Banking

  • Sadia Noor Khan
  • Maimuna Akter
  • Fahad Zeya
Chapter

Abstract

The main objective of this case study is to discuss the factors, demographic variables, and users’ perception, that influence the adoption of mobile banking in Bangladesh. The study also discusses the status of mobile banking usage using age, gender, and occupation as demographic variables, and the perception of users toward mobile banking in terms of trustworthiness, security, cost and convenience, complexity, and network availability. It includes specific reference to how these demographic variables and users’ perception influence mobile banking usage. It also revealed that perception to security, cost and convenience, and complexity in using mobile banking service influences variations in mobile banking adoption.

Keywords

Mobile banking Demographic characteristics Users’ perception Mobile banking adoption Developing country 

Copyright information

© The Author(s) 2019

Authors and Affiliations

  • Sadia Noor Khan
    • 1
  • Maimuna Akter
    • 1
  • Fahad Zeya
    • 1
  1. 1.Department of Banking and InsuranceUniversity of DhakaDhakaBangladesh

Personalised recommendations