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Quality pp 157-178 | Cite as

Measurement of Customer Satisfaction

Chapter
Part of the India Studies in Business and Economics book series (ISBE)

Abstract

Customers occupy the centre stage of business and industry today. Customers present a wide array of interests and preferences, requirements and expectations, purchasing powers and demand profiles. In the current globalized and liberalized market economy, understanding customers’ requirements and fulfilling these requirements followed by an assessment of customer satisfaction are the key functions in any business or industry, where quality has come to stay as an international language.

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Copyright information

© Springer Nature Singapore Pte Ltd. 2019

Authors and Affiliations

  1. 1.Department of StatisticsUniversity of CalcuttaHowrahIndia

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