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Theoretical Models for Studying New-Media Public Opinion

  • Wenbo Kuang
Chapter
Part of the Sociology, Media and Journalism in China book series (SMJC)

Abstract

This chapter mainly studies the theoretical research models of new-media public opinion—the butterfly-effect model and the life-cycle theoretical model. The chapter also explores the application of the theoretical research models of new-media public opinion in China, which commonly include the diffusion of innovations theory, the technology acceptance model theory and the planned behavior theory.

Copyright information

© The Author(s) 2018

Authors and Affiliations

  • Wenbo Kuang
    • 1
  1. 1.Renmin University of ChinaBeijingChina

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