Satisfaction Evaluation Model of Intercity Bus Service with Different Educational Background Travelers: A Case Study in Guangzhou and Foshan
Guangzhou and Foshan, the two cities belong to the core area of the Pearl River Delta, the border areas of two cities are about 200 km, so they are unique to natural conditions of the intercity traffic construction. This year, the traffic infrastructures between Guangzhou and Foshan are very fast. There are many ways to travel between the two cities, including the subway, city rail, city bus, and so on. The complex travel groups with different educational backgrounds between the two cities of Guangzhou and Foshan have concerned whether the intercity bus service is satisfactory, and the city manager and the public have also concerned about the topic. The satisfaction indexes of the intercity bus travel can give a good feedback to the intercity travel situation. So, the indexes of economic convenience, reliability, comfort, and accessibility are selected to build a comprehensive index system. Then, the satisfaction evaluation model of intercity bus service with different educational background travelers is established via the entropy weight method. The calculation results show as follows: There is a higher demand for travel time for the intercity travelers under the bachelor’s degree. The college degree travelers pay more attention to the reliability and comfort of the intercity travel. The master’s degree traveler’s demand for intercity travel is more comfortable and reliable, but the demand for accessibility is relatively low. The travel demand for doctoral degree travelers is close to the master, and the demand for economic convenience and comfort is relatively high. Finally, the research results can provide a practical thought train for the evaluation method of the intercity public transport service level, and also provide the reference goal for the accurate service of the intercity transportation facilities.
KeywordsSatisfaction evaluation model Intercity bus service Entropy weight method Educational background Guangzhou and Foshan
The study is supported by the Natural Science Foundation of Guangdong Province (2016A030310427), the Fundamental Research Funds for the Central Universities (2015ZM025), and the National Natural Science Foundation of China (71701070).
Conflict of Interests
The authors declare that there is no conflict of interests regarding the publication of this paper. The content of questionnaire has been confirmed by the Ethics Committee of SCUT.