Back to the Future: A Revelation of Conventional Platform Preference of Digital Creative Ecosystem Entities in Bandung

  • Santi NovaniEmail author
  • Cici Cintyawati
  • Lidia Mayangsari
Part of the Translational Systems Sciences book series (TSS, volume 11)


This chapter explores the application of service science to enhance the development of digital creative industry in Bandung, Indonesia. The digital creative industry is one of the creative industry sectors that will grow rapidly in the near future. Our objectives are to analyze the current practices of value co-creation (i.e., collaboration) in the digital creative industry with the theoretical frameworks of service science and to contribute to the value orchestration platform development strategy of the case ecosystem. We applied exploratory research as a methodology. At the first stage, we identify the critical issues of the digital creative industrial cluster. Based on the findings, we developed a value co-creation process model. Secondly, we developed a value orchestration model by evaluating the stakeholder’s value co-creation strategies. The results show that stakeholders in the digital creative industry in Bandung prefer a physical platform like a focus group discussion (FGD) over digital platforms. Face-to-face discussion is perceived to result in better business decisions. This finding is in line with the principle of “musyawarah mufakat,” which has become a defining cultural characteristic of Indonesian society.


Service ecosystem innovation Value orchestration platform Digital creative industry 


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Copyright information

© Springer Nature Singapore Pte Ltd. 2018

Authors and Affiliations

  • Santi Novani
    • 1
    Email author
  • Cici Cintyawati
    • 1
  • Lidia Mayangsari
    • 1
  1. 1.School of Business and ManagementInstitut Teknologi BandungBandungIndonesia

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