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Sustainability Goes Far Beyond “Organic Cotton.” Analysis of Six Signature Clothing Brands

  • María Lourdes Delgado Luque
  • Miguel Angel Gardetti
Chapter
Part of the Textile Science and Clothing Technology book series (TSCT)

Abstract

In line with the criteria described in the Commission of the European Communities, Commission Recommendation of 6 May 2003, the concept referred to as “signature clothing design” is called “microenterprise” in Spain. Based on such criteria, business organisations which annual turnover does not exceed €2 million and have less than 10 employees fall into this category. This segment is part of the textile and clothing value chain in Spain, and it stands out for its innovation and originality, both in terms of the end product and the different stages comprising the project and production process. The creations of microenterprises do not follow the trends set by large fashion centres; on the contrary, they produce goods that convey a specific identity that feeds on the geographic, production and cultural environment. Many brands claim that they are “sustainable” when it comes to communications, customer relationship, and product sales. While such claim is mainly based on materials—use of certified organic cotton—it also includes other aspects, for example, the use of natural dyes. Moreover, many of these brands are referred to as sustainable by different Spanish organisations that have set their own sustainable classification criteria, such as Slow Fashion Next, Moda Sostenible de Zaragoza, Asociación Moda Sostenible de España, Slow Fashion Aragón, etc. This chapter analyses five Spanish brands based on the sustainability criteria defined by the authors. For such purpose, we will analyse all the public information referred to by the brands: websites, newschapter articles, references from organisations, and case studies, if any. We will also interview each of the designers or owners of these microenterprises. This will be compared to a model developed by the authors that addresses the meaning of being sustainable in the textile and fashion world. The final chapter will include conclusions and recommendations.

Keywords

Sustainable fashion Spain Organic cotton 

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Copyright information

© Springer Nature Singapore Pte Ltd. 2019

Authors and Affiliations

  • María Lourdes Delgado Luque
    • 1
  • Miguel Angel Gardetti
    • 1
    • 2
  1. 1.Sustainable Textile CenterMalagaSpain
  2. 2.Center for Studies on Sustainable LuxuryBuenos AiresArgentina

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