Steps Taken by NGOs and the Private Sector to Improve Quality of Care
In this chapter, we discuss NGO-led interventions for demand creation/enhancing demand for quality of care, service delivery, and reaching young people. The private sector has two major operational modalities: social franchising and social marketing. Although many steps have been taken to improve quality of care through quality assurance in both these modalities, continuous QI is needed. We have hardly any information on quality of care in the private sector outside these two modalities.
KeywordsDemand creation Young people Social marketing Social franchising
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