The Applied Research of Mobile Augmented Reality in Prints

  • Shenghui Li
  • Ruizhi ShiEmail author
  • Hui Ye
Conference paper
Part of the Lecture Notes in Electrical Engineering book series (LNEE, volume 477)


In this paper, we analyzed the characteristic and principles of image cloud recognition, and build the applied process of Mobile Augmented Reality in prints combined with Mobile Augmented Reality. Based on the analysis and research of Mobile Augmented Reality and image cloud recognition’s technical features, an interactive prototype system for apartment model also is developed with the help of Qualcomm AR open SDK. The conventional paper prints simply present information by physical images or text, whereas the new prototype system developed in this paper can provide more accurate and diversified information to individuals. In order to make the Mobile Augmented Reality more effective in printing industry, suggestions are provided for further implementation.


Mobile terminal Cloud computing Augmented reality Image recognition 


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Copyright information

© Springer Nature Singapore Pte Ltd. 2018

Authors and Affiliations

  1. 1.Zhengzhou Institute of Surveying and MappingZhengzhouChina

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