Archaeology as Soft Power in ASEAN–India Cultural Contexts

  • Sachchidanand Sahai


In the first decade of the twenty-first century, ‘soft power’ has emerged as a much-touted concept. The term, arguably used to gain lost ground for the USA, was first enshrined in the writings of Joseph Nye (1990, 2004, 2011), and began to be used against the backdrop of the Vietnam War, the dwindling military might of the USA and the American withdrawal from Vietnam.


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Copyright information

© The Author(s) 2018

Authors and Affiliations

  • Sachchidanand Sahai
    • 1
    • 2
  1. 1.Preah Vihear National Autimhority, Royal Government of CambodiaPreah VihearCambodia
  2. 2.UNESCO Expert for the Archaeological Complex of Sambor Prei KukPhnom PenhCambodia

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