Global Luxury pp 111-131 | Cite as

Christian Dior-New York: French Fashion in the Luxury US Market

  • Véronique Pouillard


Today the US dominates all other markets as far as luxury expenditures are concerned. As shown in the 2015 results published by specialized consultancy firm Bain, the USA is the largest market for the purchase of personal luxury goods, reaching 78.6 billion euros for that year. This sum is higher than the sum of the next four (Japan 20.1, China 17.9, Italy 17.3, and France 17.1). One of the explanations for this state of affairs is the status of New York as a fashion capital. New York is the city where most personal luxury goods are sold in the world, with a sum of 27 billion euros sold in 2015. The USA has become in recent years the largest luxury market in the world, and is still ahead of the Asian countries (D’Arpizio et al. 2015, pp. 2, 9–10, 11).


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© The Author(s) 2018

Authors and Affiliations

  • Véronique Pouillard
    • 1
  1. 1.Institute for Archeology, Conservation, and History (IAKH)University of OsloOsloNorway

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