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Introduction

  • Pierre-Yves Donzé
  • Rika Fujioka
Chapter

Abstract

This chapter is the introduction to the book Global Luxury. It offers a literature review of works in management studies and history on luxury business, stressing the necessity to focus on the major changes that occurred in this industry during the 1970s–1980s (organizational change, new markets and new marketing strategies).

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Copyright information

© The Author(s) 2018

Authors and Affiliations

  • Pierre-Yves Donzé
    • 1
  • Rika Fujioka
    • 2
  1. 1.Graduate School of EconomicsOsaka UniversityToyonaka, OsakaJapan
  2. 2.Faculty of Business and CommerceKansai UniversitySuita, OsakaJapan

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