Promotion and Care of Online Communities: Necessary Elements for a Self-Sustainable Online Facebook Community

  • Muneo Kaigo
  • Sae Okura


This chapter conducts a qualitative analysis of the interviews with the community managers of the Tsukuba Cyber-Activities Square. The results explain how the daily procedures of the local government interrupt the development of the Tsukuba Civic Activities Cyber-Square Facebook page. The chapter explores how government-initiated computer-mediated communication (online activities) and human communication (offline activities) increases public engagement while, by contrast, some activities have a negative impact on the level of public engagement in the Tsukuba Civic Activities Cyber-Square Facebook page.


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Copyright information

© The Author(s) 2017

Authors and Affiliations

  1. 1.Faculty of Humanities and Social SciencesUniversity of TsukubaTsukubaJapan
  2. 2.Faculty of Humanities, Law and EconomicsMie UniversityTsuJapan

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