Gaining Sustainable Competitive Advantage

Abstract

At the forefront of every CEO’s mind is the question: “How do I make my company achieve a superior financial performance?” Superiority, whether measured in terms of profits, earnings and sales growth, returns on capital, investment or assets, is a relative concept. In this context, it means doing better than the previous quarter, the industry average, or rivals. Of course, it is every CEO’s dream to build a track record of consistently achieving a superior financial performance. To do so, a company must produce products and services that uniquely benefit customers in the most cost-effective manner. Amid intense competition, companies that possess a sustained competitive edge generate superior financial performances.