Imitation, Counterfeiting, and the Market in Early Twentieth Century Japan and China: Intra-Asian Trade in Modern Small Sundry Goods
Abstract
This chapter seeks to contribute to the current scholarly conversation among economists about “market quality” by examining the concept in a historical case study of cultural transformation. The vehicles of analysis are product imitation and trademark counterfeiting, problems which occurred frequently in early twentieth century Asian markets of modern small sundry goods. Reframing this essentially “economic” question as a historical formulation opens our eyes to its heretofore under-recognized dimensions: the normative drivers of economic expansion, such as technological transfer and innovation , have often accompanied their deviant variants in the form of counterfeiting and lower-quality imitation. The manufacturing of such “new products” and the emergence of markets for low-end shoddy merchandise, however, often lead to the original products’ wider dissemination and greater acceptance by consumers, with the effect of pervasive and deep-seated cultural transformation. Imitations of Western sundry consumer goods made in modern Japan were exported in large volumes to China and became a marker and driver of new ways of life and modes of thinking, especially in the coastal cities. The chapter examines the problems of Japanese small business manufacturers’ product imitation and trademark counterfeiting by using Japanese Foreign Ministry Records and various contemporary market surveys conducted in Hong Kong, Guangzhou and Shanghai, and explores the economic realities and cultural topographies of East Asia in the early twentieth century.
Keywords
Imitation Counterfeiting Market quality Modern East Asia Sundry goods Intra-Asian trade Consumer TrademarkReferences
- Berg, Maxine. 2004. In pursuit of luxury: Global history and British consumer goods in the eighteenth century. Past and Present 182: 85–142.CrossRefGoogle Scholar
- Berg, Maxine. 2005. Luxury and pleasure in eighteenth-century Britain. Oxford: Oxford University Press.Google Scholar
- Chan, Wellington K.K. 1998. Personal styles, cultural values and management: The Sincere and Wing On companies in Shanghai and Hong Kong, 1900–1941. In Asian department stores, ed. Kerrie L. MacPherson, 66–89. Richmond Surrey: Curzon Press.Google Scholar
- Dikötter, Frank. 2006. Exotic commodities: Modern objects and everyday life in China. New York: Columbia University Press.Google Scholar
- Furuta, Kazuko. 2007. 20seiki shotō ni okeru Osaka zakkahin yushutsu to Kankoku (Export of sundry goods produced in Osaka to the Korean market in the early 20th century). In Higashi Ajia no naka no Nikkan kōryū (Japan-Korean exchanges in East Asia), ed. Takeshi Hamashita, and Jiang-Jip Choi, 207–226. Tokyo: Keio Daigaku Shuppankai.Google Scholar
- Gerth, Karl. 2003. China made: Consumer culture and the creation of the nation. Cambridge, Mass.: Harvard University Press.CrossRefGoogle Scholar
- Grove, Linda. 2006. ‘Native’ and ‘Foreign’: Discourses on economic nationalism and market practice in twentieth-century North China. In Empire, nation and beyond: Chinese history in late imperial and modern times—A festschrift in honor of Frederic Wakeman, ed. J.W. Esherick, W.H. Yeh, and M. Zelin, 149–165. Berkeley: Institute of East Asian Studies, University of California.Google Scholar
- Hirano, Kenichirō. 2000. Kokusai bunkaron (Theoretical study of international culture). Tokyo: Tokyo Daigaku Shuppankai.Google Scholar
- Huang, Wansheng. 1991. Sangyō kakumeiki ni okeru jūyōyushutsu sangyō to chūshōkōgyō: Osaka no yōgasa kōgyō wo chūshinni (Japan’s key export industry and small business: A study of umbrella manufacturers in Osaka). Historia (The Osaka Historical Association) 132: 80–105.Google Scholar
- Iijima, Wataru. 2009. Eisei no seidoka to kindaisei no rensa (The institutionalization of public health and the chain of modernity). In Sirizu 20seiki Chūgokushi 2: Kindaisei no kōzō (The 20th century Chinese history series 2: The structure of modernity), ed. Wataru Iijima, Tōru Kubo, and Yujirō Murata, 213–230. Tokyo: Tokyo Daigaku Shuppankai.Google Scholar
- Imazu, Kenji. 1986. Yushutsu kōsanbutsu no gijutsuteki kadai (Technical problems of export-oriented industrial products). In Nihon ryōjihōkoku no kenkyū (A study of Japan consular office reports), ed. Sakae Tsunoyama, 179–210. Kyoto: Dōbunkan.Google Scholar
- Kikuchi, Toshio. 2005. Seiji Shanhai no hyakkaten to shōgyō bunka (Department stores in wartime Shanghai and commercial culture). In Senji Shanghai 1937–45 nen (Wartime Shanghai 1937–1945), ed. Hirofumi Takatsuna, 167–196. Tokyo: Kenbunshuppan.Google Scholar
- Kikuchi, Toshio. 2009. Minkokuki Shanhai ni okeru hyakkaten no tanjō to toshibunka (The rise of departments stores in Shanghai in the Republican period and urban culture). Chūgoku Kenkyū Geppō (Monthly Journal of Chinese Affairs) 63 (10): 20–34.Google Scholar
- Lee, Leo Ou-fan. 1999. Shanghai modern: The flowering of a new urban culture in China, 1930–1945. Cambridge, Mass: Harvard University Press.Google Scholar
- Ma, Min. 1995. Guan shang zhi jian: Shehui jubian zhong de jingdai shenshang (Between state and merchant: Modern merchants in the age of social change). Tianjin: Tianjin Renmin Chubanshe.Google Scholar
- Ma, Yingbiao (ed.). 1924. Xianshi Gongsi ershiwu zhou jiniance (Xianshi Company quarter-centennial memorial volume). Hong Kong: Xianshi Gongsi.Google Scholar
- Motono, Eiichi. 2008. Kōshoshinseki Chūgoku no shōhyō hogoseido no zasetsu to Nichiei tairitsu (Anglo-Japanese conflict and the failure of the trademark registration law during the Guangxu New Policy period). Shakai keizai shigaku (Socio-Economic History) 74 (3): 3–22.Google Scholar
- Motono, Eiichi. 2009. Shinmatsu Minsho ni okeru shōhyōken shingai funsō: Nicchūkankei wo chūshinni (Conflict over Sino-foreign trademark violation in the late Qing and early Republican periods: With special reference to the relationship between Japanese and Chinese companies). Shakai keizai shigaku (Socio-Economic History) 75 (3): 3–21.Google Scholar
- Nakajima, Masazumi. 2001. Chōkō deruta nōson no gakkō seikatsu (Student life in the rural agricultural village in the Yangtze River Delta). In Chūgoku kindai no toshi to nōson (Cities and agricultural villages in modern China), ed. Tokihiko Mori. Kyoto: Kyotodaigaku Jinbunkagaku Kenkyūjo.Google Scholar
- Nanyōkangyōkai Nihon shuppinkyōkai. 1912. Nankin hakurankai kakushō shuppin chōsasho (Province-by-province survey reports on exhibits at the Nanyang Industrial Exposition). Tokyo: Tōadōnbunkai Chōsahensanbu.Google Scholar
- Nihon Gaimushō Kiroku (NGK) (Japanese Foreign Ministry Records). 1922. Kōden dai216gō (Telegram #216, from consul general in Guangdong Eisuke Fujita to foreign minister Yasuya Uchida). In Nihon Gaimushō Kiroku 3.5.6.24, Shōhyō mogi kankei zakken (Trademark infringement cases), vol. 2, December 21, 1922.Google Scholar
- NGK. 1923a. Tsūkan futsū dai49gō (Intra-ministry normal documents #49, from vice foreign minister Tokichi Tanaka to director of the Patent Agency Tomojirō Nakagawa). In Nihon Gaimushō Kiroku 3.5.6.24, Shōhyō mogi kankei zakken, vol. 2, January 11, 1923.Google Scholar
- NGK. 1923b. Tokuchō dai13gō (Special documents #13, from director of the Patent Agency Tomojirō Nakagawa to vice foreign minister Tokichi Tanaka). In Nihon Gaimushō Kiroku 3.5.6.24, Shōhyō mogi kankei zakken, vol. 2, April 26, 1923.Google Scholar
- NGK. 1923c. From Yoshitarō Ebira to director of Patent Agency Tomojirō Nakagawa. In Nihon Gaimushō Kiroku 3.5.6.24, Shōhyō mogi kankei zakken, vol. 2, April 11, 1923.Google Scholar
- NGK. 1923d. Kō dai82gō (Industry documents #82, from Osaka Prefectural governor Kōsai Inoue to director of Patent Agency Tomojirō Nakagawa). In Nihon Gaimushō Kiroku 3.5.6.24, Shōhyō mogi kankei zakken, vol. 2, April 13, 1923.Google Scholar
- NGK. 1923e. Futsū dai15gō (Normal telegram #15, from Foreign Minister Uchida to Consul General Fujita in Guangdong). In Nihon Gaimushō Kiroku 3.5.6.24, Shōhyō mogi kankei zakken, vol. 2, April 28, 1923.Google Scholar
- Nozawa, Yutaka. 1982. Shingaikakumei to sangyō mondai: 1910nen no Nanyōkangyōkai to Nichibei ryōjitsugyōdan no Chūgoku hōmon (The 1911 Xinhai Revolution and the question of industrial development: The 1910 Nanyang Expo and the Japan-US business delegation’s visit to China). Jinbun gakuhō (The Journal of Social Sciences and Humanities) 154: 119–159.Google Scholar
- Osaka-furitsu Shōhin Chinretsusho (OFSC) (the Osaka Prefectural Merchandise Display Center). 1918a. Saikin no Shanhai shijō (Recent Market Trends in Shanghai). In Tsūshō Ihō (Miscellaneous Commercial Reports), no. 14 (April). Osaka: Osaka-furitsu Shōhin Chinretsusho.Google Scholar
- OFSC. 1918b. Shohō (Notices). In Tsūshō Ihō, no. 14 (April).Google Scholar
- OFSC. 1918c. Shingapōru shōhin chinretsujo kanchō Kimura Masutarōshi danwa (Remarks by Mr. Masutarō Kimura, Director of the Singapore Merchandise Display Depot). In Tsūshō Ihō, no. 17 (July).Google Scholar
- Osaka Shiyakusho (Osaka Municipal Office) (ed.). 1933. Meiji Taishō Osakashi-shi (The history of Osaka city: The Meiji and Taishō periods), vol. 2. Economy-I. Osaka: Seibundō.Google Scholar
- Osaka Shōgyō Kaigisho (OSK) (the Osaka Chamber of Commerce). 1910. Nankinhakurankai shuppin butsu ni kansuru setsumei (Explanations regarding entries to the Nanjing Industrial Exposition). Bōeki Tsūhō (The Osaka Trade Journal), no. 33 (February).Google Scholar
- OSK. 1909a. Enpitsu oyobi sekiban no yushutsu (Export of pencils and slate boards). Bōeki Tsūhō, no. 31 (October).Google Scholar
- OSK. 1909b. Ribon no genkyō oyobi sabon no yushutsu nitsuite (The current market conditions regarding ribbons and the export of soap). Bōeki Tuhō, no. 31 (October).Google Scholar
- Ōsawa, Hajime. 2010. Kingendai Chūgoku ni okeru chūtōgakusei no ‘shinro mondai’: Nankinkokuminseifuki no Kōnan chiiki wo chūshinni (The problem of “academic tracking” among middle school students in modern and contemporary China: The Jiangnan region during the nationalist period as a case study). Tōyō Gakuhō (The Journal of the Research Department of the Tōyō Bunko) 92 (1): 55–85.Google Scholar
- Pan, Junxiang (ed.). 1995. Zhongguo jindai guohuo yundong (National product movements in modern China). Beijing: Zhongguo Wenshi Chubanshe.Google Scholar
- Pan, Junxiang (ed.). 1998. Jindai Zhongguo guohuo yundong yanjiu (A study of modern China’s national product movement). Shanghai: Shanghai Shehui Kexueyuan Chubanshe.Google Scholar
- Rogaski, Ruth. 2004. Hygienic modernity: Meanings of health and disease in treaty-port China. Berkeley: University of California Press.Google Scholar
- Satō, Yoshifumi. 2007. Shinmatsu Minkokuki no kindaikyōiku dōnyū ni miru shichin to nōson: Kōsoshō Gokōken wo jireini (Cities and agricultural villages in the introduction of modern education during the late Qing and Republican periods). In Taiko ryūiki shakai no rekishigakuteki kenkyū (A historical study of local communities around the lake Tai Hu), ed. Izuru Ōta, and Yoshifumi Satō, 68–75. Tokyo: Kyūko Shoin.Google Scholar
- Sawai, Minoru. 2013. Kindai Osaka no sangyō hatten (Industrial development in modern Osaka). Tokyo: Yūhikaku.Google Scholar
- Shanghai Baihuo Gongsi, Shanghai Shehui Kexueyuan Jingji Yanjiusuo, and Shanghaishi Gongshang Xingzheng Guanliju (eds.). 1988. Shanghai jindai baihuo shangyeshi (A commercial history of modern department stores in Shanghai). Shanghai: Shanghai Shehui Kexueyuan Chubanshe.Google Scholar
- Shanghai Shehui Kexueyuan Jingji Yanjiusuo (ed.). 1981. Shanghai Yong’an Gongsi de chansheng, fazhan he gaizao (Shanghai Yong’an Company’s foundation, development and adaptation). Shanghai: Shanghai Renmin Chubanshe.Google Scholar
- Sugihara, Kaoru. 1996. Ajiakan bōeki no keisei to kōzō (The formation and structure of intra-Asian trade). Kyoto: Minerva Shobō.Google Scholar
- Takada, Yukio. 2009. Kindai kyōiku to shakai henyō (Modern education and social changes). In Sirizu 20seiki Chūgokushi 2: Kindaisei no kōzō (The 20th century Chinese history series 2: The structure of modernity), ed. Wataru Iijima, Tōru Kubo, and Yujirō Murata, 125–144. Tokyo: Tokyo Daigaku Shuppankai.Google Scholar
- Takashima, Masaaki. 1986. Shōhin chinretsusho ni tsuite (On merchandise display depots). In Nihon ryōjihōkoku no kenkyū (A study of Japanese consular reports), ed. Sakae Tsunoyama, 157–168. Kyoto: Dōbunkan.Google Scholar
- Takashima, Masaaki. 1996. Zakkahin yushutsu to shijō chōsa (General consumer merchandise exports and market surveys). In Shijō to keiei no rekishi: Kinsei kara kindai heno ayumi (A history of market and entrepreneurship: From the pre-modern to modern periods), ed. Seiichi Andō, and Teiichirō Fujita, 189–212. Osaka: Seibundō Shuppan.Google Scholar
- Takeuchi, Jōhzen. 1979. Toshigata chūshōkōgyō no nōson kōgyōka: Osaka-fuka kaibotan seisan wo chūshinni (Rural industrialization of urban-types’ small business: Production of buttons made of sell in Osaka prefecture). In Ningen to shakai no kaihatsu puroguramu kenkyūhōkoku (Research report on human and social development programs), ed. United Nations University, HSDRJE-15J/UNUP-35. Tokyo: United Nations University Press.Google Scholar
- Takeuchi, Jōhzen. 1991. The role of labour-intensive sectors in Japanese industrialization. Tokyo: United Nations University Press.Google Scholar
- Wang, Shuhuai. 1984. Zhongguo xiandaihua quyu yanjiu: Jiangsuxing, 1860–1916 (Regional studies of Chinese modernization: Jiangsu-xing, 1860–1916). Taibei: Zhongyang Yanjiuyuan, Jindaishi Yanjiusuo.Google Scholar
- Xu, Jinsheng. 2005. Shanhai kindaikōgyō hattenshijō ni okeru Nikkei zatsukōgyō no ichi to yakuwari wo megutte (The role of Japanese general merchandise manufacturing in the development of modern industry in Shanghai). Ritsumeikan Keizaigaku (The Ritsumeikan Economic Review) 54 (3): 74–89.Google Scholar
- Yamada, Mika. 2010. Shinchō makki: Bankokuhakurakai to Nanyōkangyōkai (The late Qing period: World fairs and the Nanyang Industrial Exposition). In Chūgoku to hakurankai (China and world fairs), ed. Tetsuo Shibata, and Atsushi Yamada, 3–18. Tokyo: Seibundō.Google Scholar
- Yamanaka, Susumu. 1984. Osaka-shi to sonoshūhen nōson niokeru yushutsu zakkakōgyō no chiikitekitenkai: Meijiki -Taishōki (The regional development of export-oriented general merchandise manufacturing industry in the city of Osaka and its vicinity: From the Meiji and the Taisho periods). Rekishi chirigaku (Historical Geography) 126: 1–17.Google Scholar
- Yamanaka, Susumu. 1985. Osaka-shinai wo chūshintoshita yushutsu zakka kōgyō no sonzai keitai ni tsuite: Meijimakki - Shōwashoki (The types of export-oriented general merchandise manufacturing industry in the city of Osaka: From the late Meiji period to the early Showa period). Kumamotodaigaku Kyōyōgakubukiyō Jinbun-Shakaikagakuhen (Bulletin of the Faculty of General Education, Kumamoto University, Humanities and Social Sciences) 20: 41–60.Google Scholar
- Yamazawa, Ippei, and Yūzō Yamamoto. 1979. Bōeki to kokusai shūshi (Trade and balance of payments) (Chōki keizaitōkei 14). Tokyo: Tōyōkeizai Shinpōsha.Google Scholar
- Yano, Makoto. 2001. Mikuro keizaigaku no ōyō (Applied microeconomics). Tokyo: Iwanami Shoten.Google Scholar
- Yano, Makoto. 2005. “Shitsu no jidai” no shinsutemu kaikaku: Yoi shijō towa nanika? (System reform in “the age of quality”: What is a good market?). Tokyo: Iwanami Shoten.Google Scholar
- Yeh, Wen-hsin. 2007. Shanghai splendor: Economic sentiments and the making of modern China, 1843–1949. Berkeley: University of California Press.Google Scholar
- Yomoda, Masafumi. 2003. Mozō panamabō wo meguru sanchikan kyōsō: Senzenki Taiwan-Okinawa no sanchi keitai no hikaku wo tsūjite (Interregional competition in the production of imitation Panama hats: An institutional comparison of prewar Taiwan and Okinawa). Shakai keizai shigaku (Socio-Economic History) 69 (2): 51–70.Google Scholar
- Yoshida, Mitsukuni. 1986. 1910nen Nanyōkangyōkai shimatsu (An analysis of the 1910 Nanyang Expo). In Bankokuhakurankai no kenkyū (A study of world expositions), ed. Mitsukuni Yoshida, 333–354. Kyoto: Shibunkaku Shuppan.Google Scholar
- Yoshimi, Shunya. 1992. Hakurankai no seijigaku; manazashi no kindai (The politics of world fairs: The gaze of modernity). Tokyo: Chūōkōronsha.Google Scholar
- Yu, Xinzhong (trans. Kazuharu Ishino). 2005. Shinmatsu ni okeru ‘eisei’gainen no tenkai (The evolution of the concept of “hygiene” in the late Qing period). Tōyōshi Kenkyū (The Journal of Oriental Researches) 64 (3): 104–140.Google Scholar
- Zongguo zaoqi bolanhui ziliao huibian (Compiled records on China’s early world fairs). 2003. vols. 1–3. Beijin: Quanguo Tushuguan Weihuzhi Zhougxin.Google Scholar