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The Strategic Role of Authenticity in the Luxury Business

  • Patricia Anna HitzlerEmail author
  • Günter Müller-Stewens
Chapter
Part of the Environmental Footprints and Eco-design of Products and Processes book series (EFEPP)

Abstract

Authenticity is considered to be one of the major challenges for the luxury segment of our time. Crises and scandals in the economic world change behaviors of luxury consumption: Today, luxury clients are looking for authenticity, purpose and sustainability. Furthermore, the progressive democratization of luxury and the increasing imitation of a luxury-specific strategy by mass product manufacturers lead to an erosion of the notion of “luxury” and its mysticism. Luxury becomes commonplace.

Keywords

Authentic employees Authentic luxury Authentic strategy Authenticity Authenticity concept Craftsmanship Differentiation Drivers of authenticity Heritage Identity Key bearers of authenticity Luxury Luxury business Management of luxury Mission Passion Positioning tool Public image Self-image Spirit Values 

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Copyright information

© Springer Nature Singapore Pte Ltd. 2017

Authors and Affiliations

  • Patricia Anna Hitzler
    • 1
    Email author
  • Günter Müller-Stewens
    • 1
  1. 1.University of St. GallenSt. GallenSwitzerland

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