SMP 2015: Social Media Processing pp 38-50 | Cite as

Personalized Hashtag Suggestion for Microblogs

Conference paper
Part of the Communications in Computer and Information Science book series (CCIS, volume 568)

Abstract

In microblogging services, users can generate hashtags to categorize their tweets. However, a majority of microblogs do not contain hashtags, which has intrigued active research on the problem of automatic hashtag recommendation for microblogs. Previous work conducted on this problem mostly does not take the user’s preference into consideration. In this paper, we propose a novel personalized hashtag recommendation method for microblogs based on a probabilistic generative model which exploits users’ perspectives on microblog posts for hashtag generation. Our experiments on a real microblogs dataset show that the proposed method outperforms state-of-the-art methods. We also show some case studies that demonstrate the advantages of considering both the content and user’s personal preferences for hashtag suggestion.

Keywords

Topic Model Latent Dirichlet Allocation Topic Distribution Word Alignment Topic Word 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

References

  1. 1.
    Bandyopadhyay, A., Ghosh, K., Majumder, P., Mitra, M.: Query expansion for microblog retrieval. Int. J. Web Sci. 1(4), 368–380 (2012)CrossRefGoogle Scholar
  2. 2.
    Cui, A., Zhang, M., Liu, Y., Ma, S., Zhang, K.: Discover breaking events with popular hashtags in twitter. In: Proceedings of the 21st ACM International Conference on Information and Knowledge Management, pp. 1794–1798. ACM (2012)Google Scholar
  3. 3.
    Davidov, D., Tsur, O., Rappoport, A.: Enhanced sentiment learning using twitter hashtags and smileys. In: Proceedings of the 23rd International Conference on Computational Linguistics: Posters, pp. 241–249. Association for Computational Linguistics (2010)Google Scholar
  4. 4.
    Diao, Q., Jiang, J., Zhu, F., Lim, E.P.: Finding bursty topics from microblogs. In: Proceedings of the 50th Annual Meeting of the Association for Computational Linguistics: Long Papers, vol. 1, pp. 536–544. Association for Computational Linguistics (2012)Google Scholar
  5. 5.
    Ding, Z., Qiu, X., Zhang, Q., Huang, X.: Learning topical translation model for microblog hashtag suggestion. In: Proceedings of the Twenty-Third International Joint Conference on Artificial Intelligence, pp. 2078–2084. AAAI Press (2013)Google Scholar
  6. 6.
    Ding, Z., Zhang, Q., Huang, X.: Automatic hashtag recommendation for microblogs using topic-specific translation model. Proc. COLING 2012, 265–274 (2012)Google Scholar
  7. 7.
    Garg, N., Weber, I.: Personalized, interactive tag recommendation for flickr. In: Proceedings of the 2008 ACM Conference on Recommender Systems, pp. 67–74. ACM (2008)Google Scholar
  8. 8.
    Godin, F., Slavkovikj, V., De Neve, W., Schrauwen, B., Van de Walle, R.: Using topic models for twitter hashtag recommendation. In: Proceedings of the 22nd International Conference on World Wide Web Companion, pp. 593–596. International World Wide Web Conferences Steering Committee (2013)Google Scholar
  9. 9.
    Griffiths, T.L., Steyvers, M.: Finding scientific topics. Proc. Nat. Acad. Sci. USA 101(Suppl 1), 5228–5235 (2004)CrossRefGoogle Scholar
  10. 10.
    Kywe, S.M., Hoang, T.-A., Lim, E.-P., Zhu, F.: On recommending hashtags in twitter networks. In: Aberer, K., Flache, A., Jager, W., Liu, L., Tang, J., Guéret, C. (eds.) SocInfo 2012. LNCS, vol. 7710, pp. 337–350. Springer, Heidelberg (2012) CrossRefGoogle Scholar
  11. 11.
    Li, T., Wu, Y., Zhang, Y.: Twitter hash tag prediction algorithm. In: ICOMP11 - The 2011 International Conference on Internet Computing (2011)Google Scholar
  12. 12.
    Liu, Z., Liang, C., Sun, M.: Topical word trigger model for keyphrase extraction. In: COLING, pp. 1715–1730 (2012)Google Scholar
  13. 13.
    Mazzia, A., Juett, J.: Suggesting hashtags on twitter (2009)Google Scholar
  14. 14.
    Tariq, A., Karim, A., Gomez, F., Foroosh, H.: Exploiting topical perceptions over multi-lingual text for hashtag suggestion on twitter. In: The Twenty-Sixth International FLAIRS Conference (2013)Google Scholar
  15. 15.
    Wang, X., Wei, F., Liu, X., Zhou, M., Zhang, M.: Topic sentiment analysis in twitter: a graph-based hashtag sentiment classification approach. In: Proceedings of the 20th ACM International Conference on Information and Knowledge Management, pp. 1031–1040. ACM (2011)Google Scholar
  16. 16.
    Zangerle, E., Gassler, W., Specht, G.: Recommending#-tags in twitter. In: Proceedings of the Workshop on Semantic Adaptive Social Web (SASWeb 2011), CEUR Workshop Proceedings, vol. 730, pp. 67–78 (2011)Google Scholar
  17. 17.
    Zangerle, E., Gassler, W., Specht, G.: On the impact of text similarity functions on hashtag recommendations in microblogging environments. Soc. Netw. Anal. Min. 3(4), 1–10 (2013)CrossRefGoogle Scholar
  18. 18.
    Zhao, W.X., Jiang, J., Weng, J., He, J., Lim, E.-P., Yan, H., Li, X.: Comparing twitter and traditional media using topic models. In: Clough, P., Foley, C., Gurrin, C., Jones, G.J.F., Kraaij, W., Lee, H., Mudoch, V. (eds.) ECIR 2011. LNCS, vol. 6611, pp. 338–349. Springer, Heidelberg (2011) CrossRefGoogle Scholar

Copyright information

© Springer Science+Business Media Singapore 2015

Authors and Affiliations

  1. 1.Shanghai Key Laboratory of Intelligent Information Processing, School of Computer ScienceFudan UniversityShanghaiChina

Personalised recommendations