Consumer Behavior and Energy Conservation pp 112-136 | Cite as
Energy Attitudes, Social Norms and Intention to Conserve Energy: Results of the Pre-Experimental Survey
Abstract
This chapter will present the empirical findings from the pre-experimental survey with respect to the relationship between (general and specific) energy attitudes, social norms, and subjects’ intention to conserve energy. Also, the role of energy knowledge will be investigated. As such, these findings pertain to the hypotheses (H1, H6, H7, H8) formulated in section 4.3.1 and 4.3.2 concerning this relationship and serve — among other things — to explore subjects’ pre-experimental attitudinal structures regarding household energy conservation. The remaining hypotheses (H2, H3, H4, H5, H9) will be tested in subsequent chapters of this study.
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Notes
- 1.See also Kok, Abrahamse, Douma, Langejan, Sietsma, Slob, and de Vries (1979).Google Scholar
- 2.In a pilot study (Ester & de Boer, 1980) it was found that separate statements about natural gas and electricity use did not discriminate and turned out to be extremely time consuming and very boring to subjects.Google Scholar
- 3.See also Section 2.3.1.Google Scholar
- 4.See also Stutzman and Green (1982).Google Scholar
- 5.As mentioned in Chapter 1, there exists a large public concern with nuclear energy in the Netherlands.Google Scholar
- 6.Stutzman and Green (1982), however, concluded that both attitudinal and normative factors (as measured through Aact and SN) were useful in predicting energy conservation intentions.Google Scholar
- 7.Some caution is needed here given the skewed frequency distribution of this item.Google Scholar
- 8.There are two exceptions, which are of only marginal importance, BI correlates.10 (p =.02) with perceived effectiveness of monthly feedback, and energy knowledge correlates.08 (p =.03) with perceived effectiveness of biweekly feedback.Google Scholar
- 9.See Section 2.3.4.Google Scholar