The Background to Effective Science Communication with the Public

  • Susan M. Stocklmayer
Chapter
Part of the Contemporary Trends and Issues in Science Education book series (CTISE, volume 14)

Abstract

To be effective with any audience, communication must be an interactive process. As Sless and Shrensky show in Chapter 6, science communicators who think only of the message and not of the ‘audience’ are likely to fail. Communication is essentially as much a matter of listening as it is of talking and, to be effective, each party must have some understanding of the other. In this chapter, I shall review what we know about the ways in which the general public views science and scientists and I shall consider some impediments to understanding which, if overlooked, may prevent effective scientific communication.

Keywords

Science Teaching Alternative Conception Multiple Intelligence Senior High School Student Biology Major 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.
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Copyright information

© Springer Science+Business Media Dordrecht 2001

Authors and Affiliations

  • Susan M. Stocklmayer
    • 1
  1. 1.National Centre for the Public Awareness of ScienceAustralian National UniversityCanberraAustralia

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