The Industry Partners’ Perceptions
This chapter reflects on the research questions from the perspectives of our industry partners. Although the partners had varying policies and programs in place for young people several common findings emerged. In most cases the education programs of these companies brought in a significantly more diverse young audience than did the general public and subscriber programs. As such these programs had the potential to engage and build new audiences and this was clearly recognised by those who steered and managed them. Yet the extent to which the expertise of these staff members was used in artistic and management decision-making was uneven and in some cases was under-utilised. This is explored in the chapter. The chapter also discusses evident tensions between artistic and educational imperatives from the perspective of the theatre makers, highlighting concern that curriculum requirements intrude on the experience of young audiences in negative ways. The chapter will further explore some related contradictions, particularly about notions of preparedness, theatre etiquette and theatre literacy.
KeywordsMarketing Expense Arena
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