Decision Making of Industrialized Building System: A Supply Chain Perspective on the Influence of Behavioral Economic Factors

  • Sharifah Akmam Syed Zakaria
  • Graham Brewer
  • Thayaparan Gajendran
Part of the Lecture Notes in Electrical Engineering book series (LNEE, volume 229)


Decision making skills with a wide range of decision scenario are relevant to the members of construction supply chain as decision making processes are essential to be understood in ensuring the success of a building project. Currently, there are likely that few decisional issues in the application of Industrialized Building Systems (IBS) require the invention of a completely new dimension and outlook. There is an increasing use of IBS to substitute conventional construction methods in Malaysia, however, the use of IBS technology is often resisted, apparently on grounds other than simply technological. The aim of this chapter is to present the influence of behavioral economic factors on IBS decision making as perceived by IBS supply chain members in Malaysia. Conclusions are drawn and recommendations are made with respect to the perception of behavioral aspects, socio-economic and IBS technology associated with building projects.


Behavioral Building Construction Decision Economic  Technology 



S. A. S. Zakaria: Author thanks Universiti Sains Malaysia for the scholarship of this study and University of Newcastle, Australia for the support.


  1. 1.
    CIDB (2007) IBS digest at Malbex in IBS digest, Special issues on 24th Malaysian international building: construction industry development board (CIDB)Google Scholar
  2. 2.
    CIDB (2010) Industrialized building system (IBS) roadmap 2011–2015. Construction Industry Development Board (CIDB), Kuala LumpurGoogle Scholar
  3. 3.
    Zakaria SAS, Brewer G, Gajendran T (2012) Behavioral economics perspective in exploring the decision making of industrialized building systems in Malaysia. Lecture notes in engineering and computer science: proceedings of the world congress on engineering 2012, WCE 2012, UK, London, pp 1421–1426, 4–6 July 2012Google Scholar
  4. 4.
    Kadir MRA, Lee WP, Jaafar MS, Sapuan SM, Ali AAA (2006) Construction performance comparison between conventional and industrialized building systems. Malays Struct Surv 24(5):412–424CrossRefGoogle Scholar
  5. 5.
    Camerer C (1988) Bounded rationality in individual decision making. Exp Econ 1:163–183Google Scholar
  6. 6.
    Agus MA (2002) The role of state and market in the Malaysian housing sector. J Hous Built Environ 17:49–67CrossRefGoogle Scholar
  7. 7.
    Abdullah MR, Egbu C (2010) Selection criteria framework for choosing industrialized building systems for housing projects. In: Proceedings of the 26th annual ARCOM conferenc,. Leeds, UK, pp 1131–1139Google Scholar
  8. 8.
    Gomez CP (2006) Reconceptualizing the management of technology in construction: a Malaysian perspective. In: Proceedings of the 22th annual ARCOM conference, Leeds, UK, pp 781–788Google Scholar
  9. 9.
    Zakaria SAS, Brewer G, Gajendran T (2012) Contextual factors in the decision making of industrialized building system technology. World Acad Sci Eng Technol 67:489–497Google Scholar
  10. 10.
    Gupta VK, Fisher DJ, Murtaza MB (1996) A consortium sponsored knowledge-based system for managerial decision making in industrial construction. Interfaces 26(6):9–23Google Scholar
  11. 11.
    Singh H, Petersen LA, Thomas EJ (2010) Understanding diagnostic errors in medicine: a lesson from aviation. Qual Saf Health Care 15:159–164CrossRefGoogle Scholar
  12. 12.
    Fredholm L (1997) Decision making in major fire fighting and rescue operation. In: Fin R, Salas E, Strub M, Martin L (eds) Decision making under stress. Ashgate Publishing, EnglandGoogle Scholar
  13. 13.
    Kerstholt JH (1997) Dynamic decision making in situations. In: Fin R, Salas E, Strub M, Martin L (eds) Decision making under stress. Ashgate Publishing, EnglandGoogle Scholar
  14. 14.
    Sarafino EP (1996) Principles of behaviour change. Wiley, New YorkGoogle Scholar
  15. 15.
    Svenson O (1992) Differentiation and consolidation theory of human decision making: a frame of reference for the study of pre- and post-decision processes. Acta Psychol 80:143–168CrossRefGoogle Scholar
  16. 16.
    Steward N, Charter N, Baron GDA (2006) Decision by sampling. Cogn Psychol 53:1–26Google Scholar
  17. 17.
    Loewenstein GF, Bazerman MH, Thompson L (1989) Social utility and decision making in interpersonal contexts. J Pers Soc Psychol 57(3):426–441CrossRefGoogle Scholar
  18. 18.
    Montague PR, King-Kasas B, Cohen JD (2006) Imaging valuation models in human choice. Ann Rev Neurosci 29:417–448CrossRefGoogle Scholar
  19. 19.
    Kahneman D, Tversky A (1984) Choices, values and frames. Am Psychol 39:341–350CrossRefGoogle Scholar
  20. 20.
    DellaVigna S (2009) Psychology and economics: evidence from the field. J Econ Lit 47:315–372CrossRefGoogle Scholar
  21. 21.
    Lambert DM, Coopers MC (2000) Issues in supply chain management. Ind Mark Manag 29(1):65–83CrossRefGoogle Scholar
  22. 22.
    Faizul NA (2006) Supply chain management in construction industry, Malaysian international IBS exhibition, MIIE 2006, Kuala Lumpur, Malaysia, 21–24 Nov 2006Google Scholar
  23. 23.
    Onyeizu EN, Bakar AHA (2011) Assessing key factors in design in the industrial building systems (IBS) approach: stakeholders’ opinion in Malaysia. Int J Acad Res 3(4):168–175Google Scholar
  24. 24.
    Kamar KAM, Hamid ZA (2011) Supply chain strategy for contractor in adopting industrialized building system (IBS). Aust J Basic Appl Sci 5(12):2552–2557Google Scholar
  25. 25.
    Shukor ASA, Mohammad MF, Mahbub R, Ismail F (2011) Supply chain integration in industralised Building System in the Malaysian construction industry. Built Hum Environ Rev 4(1):108–121Google Scholar
  26. 26.
    Zakaria SAS, Brewer G, Gajendran T (2011) Psychology in the decision making of industrialized building systems (IBS): a field of application. In: Proceedings of the international academic forum of Asian conference on psychology and behavioral science, ACP, Osaka, Japan, pp 68–78, 20–22 March 2011Google Scholar

Copyright information

© Springer Science+Business Media Dordrecht 2013

Authors and Affiliations

  • Sharifah Akmam Syed Zakaria
    • 1
  • Graham Brewer
    • 1
  • Thayaparan Gajendran
    • 1
  1. 1.School of Architecture and Built Environment, Faculty of Engineering and Built EnvironmentUniversity of NewcastleCallaghanAustralia

Personalised recommendations