Case 4: Communicating Town

Chapter
Part of the Applying Quality of Life Research: book series (BEPR)

Abstract

The quality of information given to a public is strongly influenced by the way of communication between the local authority and public. On one hand, members of public are distinguished to passive receivers/observers but, on the other hand, may represent active citizens participating in public and social life.

The aim of the case study is to present main objective of the project Communicating Town. The project was to assist in an improvement of mutual relationships, marketing research and marketing communication, between the council and the public as a way to improve quality of citizen life. At this point the use of opinion polls provides an opportunity for the silent majority of citizens to voice their views. The standardised interviews make it possible to get respondents involved in the marketing communication activities and by this way.

Keywords

Local Authority Public Administration Slovak Republic Local Development Project Communicate 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Springer Science+Business Media Dordrecht 2013

Authors and Affiliations

  • Anna Vaňová
    • 1
  • Alica Božíková
    • 1
  • Miroslav Foret
    • 2
  1. 1.Faculty of Economics, Department of Regional Development and Public AdministrationMatej Bel UniversityBanská BystricaSlovak Republic
  2. 2.Faculty of Regional Development and International Studies, Department of Regional Development and Public AdministrationMendel UniversityBrnoCzech Republic

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