IPS vs. AMOLED: Effects of Panel Type on Smartphone Users’ Viewing and Reading Experience

  • Ki Joon KimEmail author
  • Eunil Park
  • S. Shyam Sundar
Part of the Lecture Notes in Electrical Engineering book series (LNEE, volume 182)


The present study conducted a 2x2 between-subjects experiment and examined whether users’ viewing and reading experience are affected by the type of display panels (i.e., IPS, AMOLED) that they are exposed to when watching videos and reading text. Despite panel manufacturers’ claims, results from the experiment revealed that users’ oculomotor comfort, enjoyment, perceived display quality, viewing satisfaction, presence, text readability, reading comprehension, and reading satisfaction were not affected by the panel difference. Regardless of the panel type, video watching elicited greater oculomotor comfort, enjoyment, and purchase intention. Implications and directions for future research are discussed.


IPS AMOLED mobile device display panel 


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Copyright information

© Springer Science+Business Media Dordrecht 2012

Authors and Affiliations

  1. 1.Department of Interaction ScienceSungkyunkwan UniversitySeoulSouth Korea
  2. 2.Media Effects Research LaboratoryThe Pennsylvania State UniversityUniversity ParkUSA

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