An Agent-Based Model of Consumer Lighting
With the aim of better understanding the consequences of the EU ban on incandescent lamps, an agent-based model has been developed in which consumer behaviour in the purchasing of lamps is simulated. In this model, consumers are modelled based on heterogeneous preferences, and they develop opinions (based on memories and perceptions) about lamps and share these in a social network structure. Lighting technology is modelled using lamps of many different technology types. The results of the simulations indicate that the ban on bulbs will be effective in realising an energy-efficient sector, albeit at significant expense to consumers. An alternative policy, introducing a tax on incandescent lamps, is also shown to be effective, given a sufficient level of taxation.
KeywordsElectricity Consumption Light Bulb Purchase Decision Policy Scenario Incandescent Lamp
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