From Fair & Lovely to Banho de Lua: Skin Whitening and Its Implications in the Multiethnic and Multicolored Surinamese Society

Chapter

Abstract

Skin whitening has evolved into a worldwide phenomenon and assumed to be related to historical, cultural, and socioeconomic factors. In the following study, the national context of Suriname is linked with the global system of power. Information was obtained about the reasons for using bleaching cosmetics. Differences were found between ethnic groups in Suriname in the frequencies of using bleaching cosmetics and their perceptions of skin color. This is considered to be the key to understanding the perceptions of color and related identities in the intraethnic as well as the interethnic relations at the levels of both the national and global society

Keywords

Skin Color Skin Whitening White Supremacy Dark Skin Color Lovely Brand 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Springer Science+Business Media Dordrecht 2013

Authors and Affiliations

  1. 1.Institute for Graduate Studies and ResearchAnton de Kom University of SurinameParamariboSuriname

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