Sustainability Communication

pp 27-37


Sustainability Communication: An Integrative Approach

  • Maik AdomßentAffiliated withInstitute for Environmental and Sustainability Communication, Leuphana University Email author 
  • , Jasmin GodemannAffiliated withInternational Centre for Corporate Social Responsibility (ICCSR), Nottingham University Business School

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Sustainability communication is a relatively new concept. Its roots can be found in a number of different discourses, such as environmental, risk and science communication. On the one hand these discourses show a number of similarities, for example a similar thematic focus and the central role of the media. There are however clear differences concerning their theoretical foundations, political reach and respective actors. This contribution argues that sustainability communication should be seen as an integrative approach uniting the core elements of a number of different communication perspectives.


Environmental communication Risk communication Science communication Sustainability communication Integrative approach