Sports Image Rights and Endorsement Agreements

Chapter
Part of the ASSER International Sports Law Series book series (ASSER)

Abstract

We live in an age in which image rules and perception is paramount. And this is not limited to celebrities, including sports personalities, who are anxious to project their persona, and thus maintain their celebrity status and popularity and, in turn, their marketability. But the phenomenon also extends to companies and their products, which, if they are to be successful in our consuming and materialistic society, also need to convey a positive image in order to command the attention of customers and increase sales

Keywords

Trade Mark Football Club International Sport Unjust Enrichment Invoice 18022 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Copyright information

© T.M.C. ASSER PRESS, The Hague, The Netherlands, and the author 2011

Authors and Affiliations

  1. 1.ASSER International Sports Law CentreT.M.C. Asser InstituutThe HagueThe Netherlands

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