The Human Factor: Understanding Humans by Artificial Systems

Part of the Theory and Decision Library A: book series (TDLA, volume 47)


Mental Model Marketing Strategy Simulation Program Semantical Network Central Concept 
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Copyright information

© Springer Science+Business Media B.V. 2011

Authors and Affiliations

  1. 1.Department of EconomicsUniversity of Duisburg-EssenEssenGermany

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