The Alignment Between Social Responsibility and Business Strategy: Implications for Social Responsibility Value Creation in Spanish SMEs

  • Cristina Iturrioz
  • Cristina Aragón
  • Lorea Narvaiza
  • Asunción Ibañez
Chapter
Part of the The International Society of Business, Economics, and Ethics Book Series book series (ISBEE, volume 2)

Abstract

In this study we empirically analyse the integration of Social Responsibility (SR) practices in business strategy and its effect over the creation of value for the business itself in the small and medium enterprise (SME context. We consider that SR must contribute to the firm’s core activities and help the firm to achieve its mission. Moreover, we believe that this strategic perspective of SR is crucial for the SME. Regarding these issues, an analysis of the SR behaviour in the SME is presented and, particularly, we study the existence of a significant relationship between the SR strategic alignment and the business value obtained from the SR behaviour . In order to measure all these concepts, we have developed and validated scales SR behaviour in the SME; the alignment of SR behaviour with the business strategy of the firm and finally, the business value created by SR activities, on a representative sample of 245 private SMEs located in Gipuzkoa, a province in the north of Spain. The present study shows how the alignment of SR behaviour with business strategy is significantly related to the generation of business value from SR activities; in the light of these results, the study concludes that SR needs to be embedded in the firm’s strategy in order to contribute to the company’s survival and competitiveness

Keywords

Social Responsibility Firm Size Business Strategy Strategic Approach Strategic Option 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Notes

Acknowledgments

The authors deeply thank to Jose Mª Guibert for his support and two anonymous referees for their comments on the study. The financial support of Diputación Foral de Gipuzkoa (through the Departamento para la Innovación y la Sociedad del Conocimiento, via Red Guipuzcoana de Ciencia y Tecnología) and Gobierno Vasco (through the Grant Program to support the activities of the research team “Firm Competitiveness and Economic Development” from the Basque University System) is gratefully acknowledged. The remaining errors and omissions are entirely the responsibility of the authors.

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Copyright information

© Springer Science+Business Media B.V. 2010

Authors and Affiliations

  • Cristina Iturrioz
    • 1
  • Cristina Aragón
    • 1
  • Lorea Narvaiza
    • 1
  • Asunción Ibañez
    • 1
  1. 1.ESTE – School of ManagementUniversity of DeustoSan SebastiánSpain

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