Sustainability as a Competitive Business Advantage

  • Wolfgang Wimmer
  • Kun Mo Lee
  • Ferdinand Quella
  • John Polak
Chapter
Part of the Alliance for Global Sustainability Bookseries book series (AGSB, volume 18)

Abstract

“Sustainability”, “Sustainable Development”, and “Corporate Social Responsibility” are all terms that are increasingly being used in daily communication. Also, companies are finding that the use of environmental claims in their marketing efforts can pay dividends. Product performance related to “lower energy consumption”, “better recycling rates”, etc., are often declared. But, in considering Sustainability or Sustainable Development from a more holistic perspective, the broader picture needs examination.

Keywords

Corporate Social Responsibility Life Cycle Assessment Light Emit Diode Business Model Clean Development Mechanism 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Springer Science+Business Media B.V. 2010

Authors and Affiliations

  • Wolfgang Wimmer
    • 1
  • Kun Mo Lee
    • 2
  • Ferdinand Quella
    • 3
  • John Polak
    • 4
  1. 1.Vienna University of Technology and ECODESIGN companyViennaAustria
  2. 2.Ajou UniversitySuwonKorea
  3. 3.Siemens AGOttobrunGermany
  4. 4.EnVentIroqoisCanada

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