Agent-Based Models of Geographical Systems

pp 167-179


Modelling Human Behaviour in Agent-Based Models

  • William G. KennedyAffiliated withKrasnow Institute for Advanced Study, George Mason University Email author 

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The modelling of human behaviour is not at all obvious. First, humans are not random. Second, humans are diverse in their knowledge and abilities. Third, besides being controlled by rational decision-making, human behaviour is also emotional. This chapter attempts to present principles driving human behaviour and reviews current approaches to modelling human behaviour.