The Residential Images Method

  • Jeroen P. J. Singelenberg
  • Roland W. Goetgeluk
  • Sylvia J. T. Jansen
Chapter

Abstract

In this chapter we concentrate on the “residential images” method, which is often used in applied research and marketing. Residential images include information in pictures, facts, and figures. The main ingredients include: a frontal view of the house in its direct surroundings, simplified floor plan, number of rooms and square meters, price or rent, availability, and special services or requirements. Residential images resemble real-world situations in which people search in newspapers and more often nowadays on the Internet for new offers. This chapter discusses the pros and cons.

Keywords

Attribute Level Conjoint Analysis Choice Rule Photo Collage Residential Environment 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Springer Science+Business Media B.V. 2011

Authors and Affiliations

  • Jeroen P. J. Singelenberg
    • 1
  • Roland W. Goetgeluk
    • 2
  • Sylvia J. T. Jansen
    • 3
  1. 1.SEVRotterdamThe Netherlands
  2. 2.Demography & HousingABF ResearchDelftThe Netherlands
  3. 3.OTB Research Institute for the Built EnvironmentDelft University of TechnologyDelftThe Netherlands

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