Bridging the Emotional Divide in Instructional Design: A Kansei Perspective

  • Chwen Jen ChenEmail author
  • Kee Man Chuah
  • Chee Siong Teh
Conference paper


Emotion has long been regarded as an obstacle to cognitive processes in learning. Despite various studies that showed strong influences of emotional state in learning, instructional designers tend to overlook its role when designing and developing instructional materials. This is mainly due to the lack of proper method or framework in linking emotions and instructions. Thus, with recent renewed interest on affective issues in instructions, this paper offers a fresh perspective by integrating Kansei Engineering methodology in the instructional design process. Kansei Engineering is a proven methodology for translating human feelings into a design. This paper describes how Kansei Engineering methods can be used to elicit important design elements of instructional materials that would in turn induce positive emotions on the learners and optimize effective learning.


Positive Emotion Instructional Design Instructional Material Design Element Design Attribute 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Springer Science+Business Media B.V. 2010

Authors and Affiliations

  • Chwen Jen Chen
    • 1
    Email author
  • Kee Man Chuah
    • 1
  • Chee Siong Teh
    • 1
  1. 1.Faculty of Cognitive Sciences and Human DevelopmentUniversiti Malaysia SarawakKota SamarahanMalaysia

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