Kizashi Method – Grasping the Change of Future User’s Values

  • Takuya AkashiEmail author
  • Yukinobu Maruyama
Conference paper


Hitachi Design Division has developed Kizashi method for grasping the change of future user’s values to design products and service from a user-centered perspective. Through the process, Hitachi identified 25 Future Signs for 2025. Combining the discovery of Kizashi with the creation of ideal future scenarios attracted many external partners, and encouraged vision-driven collaboration, such as in the fields of healthcare and mobility. For the future, not just the national government, but also private companies like Hitachi are expected to design visions for an ideal society, and realize the visions with the local governments and business partners.


Future User’s values Vision 


  1. 1.
    Washida Y, Mitsuishi S, Horii H (2009) A future scenario generation experiment in socio-technological problems using scanning method. Sociotechnica 6:1–15 (in Japanese)CrossRefGoogle Scholar
  2. 2.
    Strategic Business Insights (SBI)
  3. 3.
    Schwartz P (1991) The art of the long view: planning for the future in an uncertain world. Currency-Doubleday, New YorkGoogle Scholar
  4. 4.
    25 Future Signs for 2025. [Beyond Green] of Sign 3 is a registered trademark of UGL Services Pty Ltd

Copyright information

© Springer Japan 2016

Authors and Affiliations

  1. 1.Hitachi, LtdMinato-ku, TokyoJapan

Personalised recommendations