E-Services: Opportunities and Challenges — An Overview

  • Heiner Evanschitzky
  • Gopalkrishnan R. Iyer


Interactivity is a dominant focus in today’s online business environments. This special issue of the Journal of Value Chain Management offers an introduction and systematic overview of the prospects and challenges of the new and emerging practice of ‘E-Services.’ Articles in this issue cover appropriate frameworks for understanding e-services, engage in research in this field, and offer insights from empirical applications. This opening paper offers a brief overview of the papers included in this special issue and outlines the key opportunities and challenges for marketing and management.


E-Services Chapter Overview 


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Copyright information

© Deutscher Universitäts-Verlag | GWV Fachverlage GmbH, Wiesbaden 2007

Authors and Affiliations

  • Heiner Evanschitzky
    • 1
  • Gopalkrishnan R. Iyer
    • 2
  1. 1.University of MuensterGermany
  2. 2.Florida Atlantic UniversityUSA

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