Skip to main content
SpringerLink
Log in

Permission Marketing

Darf es etwas Werbung sein?

  • Chapter
Marketing-Trends

Auszug

Bei der ersten Methode handelt es sich um das so genannte Interruption Marketing, bei Methode Nummer Zwei um Permission Marketing.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Log in via an institution
Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 69.99
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
Hardcover Book
USD 64.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

Quellen

Bücher und Zeitschriften

  • Bühler, Anton: “Was Kunden aktiviert. Personalisierte Zielgruppenansprache”, in: Absatzwirtschaft. Nr. 5,1993, S. 134–139

    Google Scholar 

  • Godin, Seth: Permission Marketing. Kunden wollen wählen können. München 2001

    Google Scholar 

  • Kirchler, Erich M.: Wirtschaftspsychologie. Grundlagen und Anwendungsfelder der Ökonomischen Psychologie, 2. Auflage. Göttingen 1999

    Google Scholar 

  • Carbonaro, Simonetta: “Permission setzt Erlaubnis voraus”, in: Marketing und Kommunikation, Oktober 2000, S. 22–24

    Google Scholar 

  • Gofton, Ken: “Have you got permission?”, in: Marketing, Juni 2000, S. 28–29

    Google Scholar 

  • James, Dana: “Addresses (are) the issue”, in: Marketing News, Vol 34, Okt. 2000, S. 19–20

    Google Scholar 

  • Kemp, Ted:“E-Mail Marketing Companies”, in: Internetweek, Sept. 2000, S. 14–16

    Google Scholar 

  • Petty, Ross D: “Marketing without consent: Consumer choice and costs, privacy, and public policy”, in: Journal of Public Policy & Marketing, Spring 2000, S. 42–53

    Google Scholar 

  • Phelps, Joseph; Nowak, Glen; Ferrell, Elizabeth: “Privacy concerns and consumer willingness to provide personal information”, in: Journal of Public Policy & Marketing, Spring 2000, S. 27–41

    Google Scholar 

  • Schwarz, Torsten: “Permission Marketing”: in Marketing und Kommunikation, Oktober2000,S. 31–32

    Google Scholar 

  • Schwarz, Torsten: Permission Marketing macht Kunden süchtig. Würzburg 2001

    Google Scholar 

  • Talavera, Karen: “Permission granted”, in: Marketing News, Vol. 35, Aug. 2001, S.22–24

    Google Scholar 

  • Yager, Tom: “Customer, may I? Getting the OK to sell”, in: Info World, Vol. 23, S. 48

    Google Scholar 

Download references

Rights and permissions

Reprints and permissions

Copyright information

© 2006 Betriebswirtschaftlicher Verlag Dr. Th. Gabler | GWV Fachverlage GmbH, Wiesbaden

About this chapter

Cite this chapter

(2006). Permission Marketing. In: Marketing-Trends. Gabler. https://doi.org/10.1007/978-3-8349-9061-7_1

Download citation

Publish with us

Policies and ethics

Search

Navigation