GABLER KOMPAKT-LEXIKON MARKETING pp 223-240 | Cite asLAuthorsAuthors and affiliationsLudwig G. PothGudrun S. PothMarcus PradelChapter 3.5k Downloads This is a preview of subscription content, log in to check access.PreviewUnable to display preview. Download preview PDF.Unable to display preview. Download preview PDF.Copyright information© Betriebswirtschaftlicher Verlag Dr. Th. Gabler | GWV Fachverlage GmbH 2008Authors and AffiliationsLudwig G. PothGudrun S. PothMarcus PradelThere are no affiliations available