GABLER KOMPAKT-LEXIKON MARKETING pp 223-240 | Cite as

L

• Authors
• Authors and affiliations

• Ludwig G. Poth
• Gudrun S. Poth
• Marcus Pradel

Chapter

• 3.5k Downloads

This is a preview of subscription content, log in to check access.

Preview

Unable to display preview. Download preview PDF.

Copyright information

© Betriebswirtschaftlicher Verlag Dr. Th. Gabler | GWV Fachverlage GmbH 2008

Authors and Affiliations

• Ludwig G. Poth
• Gudrun S. Poth
• Marcus Pradel

There are no affiliations available