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European Retail Research

Part of the series European Retail Research pp 177-205

Retailing in France: Overview and Key Trends / What’s up?

  • Gérard CliquetAffiliated withCentre for Research in Economics and Management, Graduate School of Business Administration, University of Rennes 1
  • , Karine Picot-CoupeyAffiliated withCentre for Research in Economics and Management, Department of Business Administration, University of Rennes 2
  • , Guy BassetAffiliated withCentre for Research in Economics and Management, Graduate School of Business Administration, University of Rennes 1
  • , Rozenn PerrigotAffiliated withCentre for Research in Economics and Management, Graduate School of Business Administration, University of Rennes 1

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Abstract

The French retail sector is presented through its main companies as far as the food sub-sector is concerned and through some of its most typical markets for the non food sector. The food retail sector is dominated by six large retail firms which are managed through various types of ownership arrangements. Department stores and variety stores on the one hand and clothing and cosmetic retail markets are detailed as non food retail activities. Then new trends in shopping behaviour, technologies (Internet and mobile phones) and regulation (the Raffarin Act on big store location and other laws on retail pricing) are described in order to show what challenges French retailers will face in the near future. Finally, Porter’s model, with the five strategic forces, and the stakeholder theory are mobilized to explain what could happen if regulation changes, as will probably be the case very soon.

Keywords

Clothing Stores Cosmetics Stores Department Store E-Commerce Hard Discount Hypermarket Porter’s Model Stakeholder Theory Supermarket Variety Store