Globalising the Idea that the “Customer is King” – The Case of Shopping Centre Internationalisation to Poland

  • Andrea Gröppel-Klein
  • Claas Christian Germelmann


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Copyright information

© Gabler Verlag | Springer Fachmedien Wiesbaden GmbH 2011

Authors and Affiliations

  • Andrea Gröppel-Klein
    • 1
  • Claas Christian Germelmann
    • 1
  1. 1.Institute for Consumer and Behavioural ResearchSaarland UniversitySaarlandGermany

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