Abstract
In this Chapter, the main characteristics and empirical relevance of a variety of store formats applied in general merchandise retailing are discussed. The diverse forms of retail stores represent different strategies in selling goods and services and are a result of the diversity of product groups that are embraced by the term “general merchandise”.
Keywords
Store Format Department Store Direct Selling Store Brand Shopping Experience
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.
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© Gabler Verlag | Springer Fachmedien Wiesbaden GmbH 2011