Hybrid Value Creation pp 67-76 | Cite as
Method and Data
Chapter
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Abstract
The need to develop different clusters of hybrid value creation business models arises because it does not make sense to compare two completely distinct product– service offerings, for example, a game console and a laundry solution, with each other. Hence this chapter, in addition to explaining the research method, explains how four distinct clusters of hybrid value creation are developed.
Keywords
Mass Customization Price Premium Service Offering Product Service System Personal Trainer
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© Springer Fachmedien Wiesbaden 2013