Hybrid Value Creation pp 61-65 | Cite as
Four Value Creating Attributes
Chapter
First Online:
Abstract
A cross analysis of the publications from the systematic literature review (169 publications in eight categories) identifies four distinct value creating attributes in the field of hybrid value creation. These are:
- 1.
Individualization (e.g. Davies, Brady, and Hobday 2007)
- 2.
Marketing-integration (e.g. Foote et al. 2001)
- 3.
Operational-integration (e.g. Johansson, Krishnamurthy, and Schlissberg 2003)
- 4.
Firm–customer interaction (e.g. Phillips, Ochs, and Schrock,1999)
Preview
Unable to display preview. Download preview PDF.
Copyright information
© Springer Fachmedien Wiesbaden 2013