Web 2.0 as a Platform for User Co-Creation: A View from Social Virtual Worlds

  • Jacques Bughin
Chapter

Abstract

The recent “social” development of the internet has witnessed the emergence of high profile web 2.0 sites. This ranges from social networks à la Bebo, MySpace, Facebook, Netlog, or Cyworld, to user-generated video (e. g., YouTube, MyVideo), blogs, wikis, and others. Those sites, while barely attracting a few points of percentage of the worldwide traffic by early 2006, stand currently for up to 20 % of total web traffic today.

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Copyright information

© Vieweg+Teubner | GWV Fachverlage GmbH, Wiesbaden 2008

Authors and Affiliations

  • Jacques Bughin
    • 1
  1. 1.McKinsey & Company and Free University of BrusselsBrussels

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