Interactive Decision Aids in E-Commerce pp 181-189 | Cite as
Summary, Conclusions, and Future Work
Chapter
First Online:
Abstract
In the present work, we addressed two research questions: (1) How does the complexity of a choice task influence decision-making behavior? (2) How can we consider knowledge about decision-making behavior for the design of IIMT? By answering the first research question, we contributed to current theory on decision-making behavior, while the main contribution of addressing the second research question is the development of INTACMATO, an IIMT-prototype for supporting choice decisions.
Keywords
Choice Task Decision Strategy Screen Phase Online Purchase Inferior Alternative
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.
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© Springer-Verlag Berlin Heidelberg 2012