Staying Alive: Struggles in Innovation Space
While commoditization is an ever omnipresent threat, many established firms see the future of their industry not in terms of commoditization, but of impending irrelevance. Today’s icons are increasingly being thrust aside by new firms and new products. This decline of erstwhile industry dominance need not arise due to disruptive innovations that seen earlier in Chap. 2 and in Chap. 51. Rather, the discussion in this chapter is the struggle that some leaders face, in thwarting of challenges from upstarts. A struggle oftentimes to stay relevant.
KeywordsInnovation Space Disruptive Innovation Open Source Community LEGO Brick Barbie Doll
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- 5.See Fast Company (2001).Google Scholar
- 8.Lilli, a German doll was based on a cartoon strip in a German newspaper. Ruth Handler bought a doll during a trip to Switzerland with her daughter, named Barbie. She took it back with her to the impress upon the management of Mattel Inc. that an adult doll was a good idea. Ruth had not realized that the eleven and half inch doll was a sex toy for German men!Google Scholar
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