Mashup Cultures

pp 157-177

Regressive and Reflexive Mashups in Sampling Culture

  • Eduardo Navas


During the first decade of the twenty-first century, sampling is practiced in new media culture when any software users including creative industry professionals as well as average consumers apply cut/copy & paste in diverse software applications. For professionals this could mean 3-D modelling software such as Maya (used to develop animations in films like Spiderman or Lord of the Rings);1 for average persons it could mean Microsoft Word, often used to write texts like this one. Cut/copy & paste which is, in essence, a common form of sampling, is a vital new media feature in the development of Remix. In Web 2.0 applications cut/copy & paste is a necessary element to develop mashups; yet the cultural model of mashups is not limited to software, but spans across media.