Adaptation of Presentation to Culture

  • Klaus-Dieter Schewe
  • Bernhard Thalheim


The chapter takes the discussion of presentation in Chapter  9 further emphasising the dependence on culture. The chapter starts with a discussion of cultural aspects and cultural stereotypes as known from research in psychology. This is connected mainly with the understanding of cultural stereotypes in the models of Hofstede and Lewis. The combination of these models is tailored to presentation cultures and exploited in a method for capturing different cultures in screenography leading to detailed guidelines for culture-aware storyboards, content and functionality in conceptual WIS models.


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Copyright information

© Springer-Verlag GmbH Germany, part of Springer Nature 2019

Authors and Affiliations

  • Klaus-Dieter Schewe
    • 1
  • Bernhard Thalheim
    • 2
  1. 1.UIUC InstituteZhejiang UniversityHainingChina
  2. 2.Christian-Albrechts-Universität zu Kiel, Institut für InformatikKielGermany

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